Inspired by marine life
We partner with artists from around the world to create a collection of organic and sustainable merch celebrating the beauty of our oceans and inspiring action for their conservation. For every product sold, a portion of the profits is donated to organizations dedicated to protecting marine life and ecosystems.
Plastic-free packaging
All of our products are printed and shipped from the UK. Every order is sent out in our own design of plastic-free packaging, designed to be coloured in by you.
Made from natural materials
We use natural materials, not plastic. And everything we make is designed to be sent back when it is worn out. We make new products from material we recover.
Renewable energy
We make products in real time, in the seconds after they are ordered, so there's no waste. And we use renewable energy to power our factories from the sun and the wind.